The Potterpocalypse Approaches

In just a few hours, people are legally allowed to throw off their shrink wrap, and enjoy the breezy scent of Harry Potter And The Deathly Hollows.

Far as I know, comic author Warren Ellis' only comment about this is "Fuck Harry Potter." Mind you, he's actually allowed to say this. His publishers decided to put out his first novel, Crooked Little Vein, on the same day. Either they thought:

1- Readers of Harry Potter and people who read comic books do not overlap.
2- Readers who buy Harry Potter will have an extra twenty bucks on them, and will have a burning desire to use it.

These publishers are the same ones who decided to bill the book as being perfect for "hardcore comic fans, mystery aficionados, and all readers looking for a riotous summer reading adventure."

This might be true. But when you're publishing a book for a mass market, I'm not sure I would start off part of my sales pitch by saying it's great if you're a hardcore member of a very small audience of readers. Oh, mystery lovers should like it too... as well as people who like books.